BeautyCampus.pl wants to consolidate 10,000 beauty companies using an innovative technology-based virtual franchising strategy

According to the GIS report (Polish National Statistic Agency), in 2022, there will be 55,000 beauty and hairdressing salons in Poland alone. Over 95% of these salons are small ones under their brand, which need help developing and competing with larger entities.

This is the problem that Beauty Campus, the world's first industry virtual franchise wants to solve. The goal of the company and the platform is to gather many entities in one place and provide them with education, training, human resources, lower prices in group purchases, and, above all, customers.

“This product is an evolution in the beauty industry and creates uniform high business standards. It provides the highest level of education with selected experts and an all-in-one technological solution for managing a salon or a sole proprietorship. It raises problems and social exclusions. The future belongs to the synergy of specialist knowledge and skills with new technologies that increase efficiency and profit. Above all, however, they allow us to spend more time with each other and with our families,"says Maciej Woźniak, President of the Management Board and founder of the company.



Maciej Woźniak knows what he's talking about. He comes from the industry and runs one of the best hairdressing salons in Warsaw. Toxic Hair. The BeautyCampus.pl model is something completely new on the market. First, it is based on an internet portal within which an entire ecosystem is built, aimed at mutual assistance in building appropriate competitive advantages and the Brand itself.

“Every hairdressing salon in Poland uses technology through reservation management programs, customer acquisition portals, or even ordinary social media. The beautycampus.pl portal enables entities gathered under one idea to develop. By equipping people like Maciej with technology, we are convinced that the company will succeed," adds Szymon Piekarz, CEO of DGX, who supports the project with technology.

The beauty industry is a specific industry that can only be understood from the inside, so a brand built by beauty specialists for beauty specialists makes sense.

Our vision is ambitious yet clear-to unite 10,000 entities under a single, powerful brand. This virtual franchise, supported by us with technology, knowledge, and marketing, is a game-changer in the industry. No one else has dared to take on such a task, but we're confident in our ability to succeed, as Maciej Woźniak, the visionary behind the project, affirms. The industry's consolidation is just beginning, but it is mostly a hermetic procedure focused on the development of a specific entity.

It's important to acknowledge the substantial contributions of billion-dollar companies like Booksy to the industry. They bring in a multitude of customers, although they may not always create opportunities to enhance the quality and value of the company.

“Our model is entirely different; virtual franchises based on technology do not require radical changes in the operation of showrooms; on the contrary, they improve them non-invasively and bring more customers" Added by Maciej Woźniak

More at www.beautycampus.pl